The principal exhibition space delivers a fully immersive experience. Firstly we created a structural ‘box’ within the existing Casello. This allowed for false ceilings, walls and floor to create and control the environment. A lightweight wooden structure with thin acrylic faceted wall panels brought jewellery to life in a spatial and structural way. The acrylic is reflective yet opaque, and each facet is covered in laser-cut acrylic transfer film representing the reflective and refractive nature of the jewellery pieces. An abstract geometric panther sculpture completes the scene. To tell the history of the brand, a contemporary and interactive mechanic was adopted, manifesting in the wrap around augmented reality gallery space.
All these individual elements combine to create a fully immersive and interactive experience. A synergy of brand and design.