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OFF THE BEATEN PATH WITH JEEP®

As part of the campaign for the upcoming Compass 2017 reveal in Geneva, Jeep® conducted a series of exclusive interviews with designers and innovators including Cecil Balmond. The subject was the OFF-ORDINARY - a concept at the core of Jeep®'s marketing around their latest creation. The interview explores Balmond's interpretation of the term, and the parallels with his design philosophy, concentrating on his unconventional perception of space and unique understanding of animate geometry.

abstract